Nike’s Kaepernick Advert Attracts Record Likes On Social Media, Boosts Gross sales
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Nike ranks 10th amongst U.S. corporations for brand relevance, according to a survey of three,000 millennials from model and advertising consulting firm Prophet. The attire firm’s willingness to “push the status quo,” the standard Skechers of its products and its skill to inspire persons are the reason why the model attracts consumers, stated Jesse Purewal, an affiliate accomplice within the agency.
Swooshes reduce out of socks will not damage Nike gross sales, although the gesture might indicate a willingness by some customers to keep away from Nike merchandise. If anything, nonetheless, the overall takeaway from the controversy seems to have been a positive for Nike. The Kaepernick ad campaign not solely revives Nike’s classic Simply Do It” motto, but can be inspiring a brand new generation of consumers to help Nike’s model.